As has become a recent trend in media marketing, Paramount Pictures’ international outlets have released a new ‘living poster’ for STAR TREK BEYOND.
An animated version of the BEYOND Fan Event Exclusive poster, being used in some international regions as an additional publicity tool, has been uploaded to YouTube and other social media platforms.
It’s nice to see additional use of this homage to Star Trek: The Motion Picture after those lucky enough to score the rare poster from the May 20 event – and hopefully we’ll continue to see more unique publicity releases ahead of the July 22 film debut.