While filming has just wrapped in Vancouver and is only beginning in Dubai, it seems Paramount Pictures may have finally started to dip into the STAR TREK BEYOND marketing budget for the MIPCOM entertainment trade show in Cannes.

Mostly targeted towards the television industry — MIPCOM held the first public screening of the The X-Files relaunch this week — the convention center is filled with thousands of industry players looking to buy and sell content and make the best deals they can on an international stage.

Like Disney’s D23 event from earlier this summer, the expo hall is also filled with advertisements for many entertainment brands, such as AMC’s Fear the Walking Dead, NBCUniversal’s Mr. Robot, plenty of international productions… and surprisingly, STAR TREK BEYOND as well?

Photo by Romain Nigita.

Reportedly on display at the Paramount booth, Twitter user Romain Nigita snapped this photo of what would seem to be the first official promotion for the upcoming film.

Should this be real, it’s a placeholder image in nearly every way: the pictures of Chris Pine, Zoe Saldana, and Zachary Quinto is obviously temporary, created from the 2009 cast photography shoot, and the logo used is basically a copy of the temporary title artwork created for TrekMovie.com’s headline feed. Until we see the logo used in a more official capacity, we wouldn’t put too much weight into the design shown here.

That being said, this would appear to be the first Paramount-created item to feature the STAR TREK BEYOND title, and should quell doubts for those who are still waiting for the studio to “confirm” the film’s name.

Hopefully other visitors to the MIPCOM expo will capture additional views of this poster to confirm its authenticity.

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UPDATE: Here’s another shot from Twitter user @TheJumpCutGuy which confirms this poster exists.

As pointed out in our comments section below, this appears to be a modification of one of the 2009 Star Trek posters with several elements removed:

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