After a poorly-received attempt to revive the Star Trek action figure line through Playmates Toys a few years ago (including a half-finished Star Trek: Prodigy character release), fans have worries that the era of affordable collectibles was nearly over — leaving Trek collectibles in the multi-hundred-dollar realm of high-end replicas like those offered from Factory Entertainment or the 1:6-scale characters produced by EXO-6.
But it’s not over yet! Today, the UK-based Master Replicas — the company who helped bridge the gap in Trek starship models after Eaglemoss collapsed in 2022 — has announced a major licensing deal with Paramount Consumer Products, allowing them to bring the modern era of Star Trek television production into the action figure and accessory space.
The company plans to release a whole line of 4.5″ action figures (the same size as the 1990’s figures by Playmates toys) set to bring characters from many of the new series into collectors hands. Included in their new license are Star Trek: Strange New Worlds, Star Trek: Picard, Star Trek: Lower Decks, Star Trek: Prodigy, along with the Star Trek: Section 31 TV movie and the forthcoming Star Trek: Starfleet Academy series.
Along with the figures teased today — which include Picard, Riker, and Worf from Picard, Mariner, Boimler and Tendi from Lower Decks, and Spock from Strange New Worlds — the company is committed to picking up where Playmates Toys left off with Star Trek: Prodigy, announcing that their first release from that series will be the Brikar science officer Rok-Tahk.
Toy replicas like communicators, phasers, tricorders, and accessories like action playsets are also planned through Master Replicas’ licensing agreement, along with special exclusives like production-made uniform samples.
Prototypes of the figures were showcased a few weeks ago at the London Toy Fair, were attendees saw Picard, Riker, Spock, and Boimler in sample packaging — where these were called the Star Trek “Delta Series” figures (a title not used in today’s announcement, so it may still be in flux), and indicated that at least 8 figures from each showcased series were planned.
Here’s the full press release, which also notes that figures are set to be released on a monthly schedule — starting with Admiral Picard and SNW‘s Spock.
MASTER REPLICAS AND PARAMOUNT CONSUMER PRODUCTS ANNOUNCE A MAJOR NEW DEAL FOR STAR TREK™ TOYS AND COLLECTIBLES
London, England, February 12, 2025 — Today Heathside Trading announced that they have signed a wide-ranging deal with Paramount Consumer Products to produce Star Trek toys and collectibles including action figures and playsets, replica phasers, communicators and tricorders, and other collectibles inspired by the franchise, all of which will be released through its Master Replicas brand.
“A new range of 4.5” action figures is going to be at the center of what we’re doing,” said Master Replicas Creative Director Ben Robinson. “Our mission is to bring the fans items they have never had before. Our rights cover the new shows including Star Trek: Strange New Worlds, Star Trek: Picard, Star Trek: Section 31 and the forthcoming Star Trek: Starfleet Academy. I’m delighted to say that we’re also going to be bringing fans the first ever 4.5” Star Trek: Lower Decks action figures and the cast of Star Trek: Prodigy starting with Rok-Tahk.”
“The figures will all be available from MasterReplicas.com,” continues Robinson. “By concentrating on Direct-To-Consumer sales we can provide the fans with the kind of deep-dive figures and collectibles that would be challenging for a traditional business. Unlike other manufacturers, we’ll be releasing new figures every month, starting with Spock and Admiral Picard. As fans ourselves, attention to detail is incredibly important to us and we’ve been poring over the reference material to make these some of the best figures anyone has ever seen. Every figure will come with accessories and we’re even planning some exclusive online variants that come with original fabric swatches from the Star Trek costume department.”
In 2025, the range will expand to include playsets, toy ships and landing party equipment. “Our goal,” Robinson concludes, “is to make products that fans thought they would never be able to buy, with all the love and attention that they have dreamed of.”
Master Replicas isn’t the only one in the Star Trek action figure game of course, China-based Hiya Toys has been developing a line of Kelvin Timeline figures at a 3.75″ scale (with their own Strange New Worlds Pike recently announced), and The Nacelle Company announced a forthcoming line of 6″ lesser-known Trek character figures set to open preorders in 2025.
The new Master Replicas figures can be preordered starting today at their official website, starting with Admiral Picard and Spock, for £24.99 (approx. $31 USD).
Keep checking back to TrekCore for all the latest in Star Trek collectible news!