As the upcoming launch of Paramount+ featured in ads throughout last night’s Super Bowl broadcast on CBS, the Star Trek franchise got its own spotlight moment during the annual football event.
While the general “Paramount Mountain” spots that first debuted online last week included Star Trek characters Michael Burnham, Christopher Pike, and Spock among the numerous ViacomCBS personalities, the Trek franchise itself (using the new Star Trek Universe branding) got a headlining commercial in the latter half of the Super Bowl.
A region-unlocked version of this ad can be viewed at the Paramount+ Instagram page.
While Jean-Luc Picard (Patrick Stewart), Michael Burnham (Sonequa Martin-Green), and Christopher Pike (Anson Mount) get the main spotlight moments for Star Trek: Picard, Star Trek: Discovery, and Star Trek: Strange New Worlds, also seen are Saru (Doug Jones), Spock (Ethan Peck), and Seven of Nine (Jeri Ryan) from each series.
The tagline for the ad notes that the service carries “every series” and “every episode,” however there’s no appearances from any Star Trek: Lower Decks characters, nor any legacy characters from the previous shows in the franchise.
A longstanding cornerstone of the streaming service CBS All Access (set to rebrand into Paramount+ on March 4), this is the first national ad dedicated specifically to the Star Trek Universe which the ViacomCBS corporation hopes will be a continued draw for existing and new subscribers to the service.
In addition to the Star Trek-centric spot, there were also a pair of additional social media ads connected to the Trek franchise, featuring Stewart (as himself) and Peck (in character as Lt. Spock) grooving to the music of Spongebob Squarepants.
We know who we're rooting for during Super Bowl LV.
See you at the summit of Mount Paramount. #ParamountPlus https://t.co/R9UhIbX6VI— Paramount+ (@paramountplus) February 7, 2021
Spock rocks. 🖖🤘
See what awaits our heroes at the peak of Paramount Mountain during today's big game. #ParamountPlus https://t.co/yTX6AtRd4J— Paramount+ (@paramountplus) February 7, 2021
Paramount+ is officially set to launch on March 4, and existing CBS All Access subscribers’ accounts will carry over to the new service on that date. The service is currently advertising a 50%-off-one-year deal to new subscribers through March 3; you can find out more details at the Paramount+ website.
(TrekCore is not a financial partner or affiliate of CBS All Access or Paramount+, and receives no referral income or revenue — truly just an FYI for any interested fans.)