First announced back in September, the CBS All Access streaming service is set for rebranding into a new name — Paramount+ — to reflect the Viacom/CBS merger and move the streaming platform into the future.
Today, ViacomCBS has revealed that the official branding change will occur in the US and Canada on March 4, 2021, with the first round of international launch dates to follow later in that month.
Our streaming universe is expanding. On March 4, #CBSAllAccess will transform into Paramount+. The service will feature content from the leading #ViacomCBS portfolio of brands, including @CBS, @Nickelodeon, @MTV, @ComedyCentral, @ParamountPics, and more. pic.twitter.com/zGzP6w79vU
— Paramount (@paramountco) January 19, 2021
ViacomCBS Announces March 4 Launch Date for Paramount+
Launch Dates Set for International Rollout of Paramount+ in Latin America and the NordicsJanuary 19, 2021 NEW YORK — ViacomCBS Inc. (NASDAQ: VIAC, VIACA) announced today that its highly anticipated streaming service, Paramount+, will launch in the U.S. on Thursday, March 4, 2021.
ViacomCBS will also bring Paramount+ to international markets with initial debuts in Latin America on March 4, 2021; the Nordics on March 25, 2021; and Australia in mid-2021. The CBS All Access service in Canada will be rebranded to Paramount+ on March 4, 2021, and an expanded offering will be available later in the year.
In anticipation of the upcoming branding changes, much of the existing CBS All Access streaming content slate have already been updated to reflect the new service’s name:
It's Plus time! The branding on #StarTrekLowerDecks' closing credits have updated to @ParamountPlusTV as the transition to the new name for @CBSAllAccess slowly begins
(Spotted by @MrJoelGarcia9) pic.twitter.com/zRZyDKzYjA
— TrekCore.com 🖖 (@TrekCore) January 6, 2021
Like many of the world’s film studios, Paramount Pictures has a number of movies set to be released in theaters — at least, for now — in 2021; while there’s nothing announced yet, it’s quite possible some of them may find a first-run home on Paramount+ due to pandemic concerns, much like how Warner Brothers has altered their slate for HBO Max.
Here are Paramount's major 2021 films and when they are currently being released:#AQuietPlace II (4/23)#Rumble (5/14)#Infinite (5/28)#TopGunMaverick (7/2)#TheTomorrowWar (7/23)#Jackass4 (9/3)#SnakeEyes (10/22)#Clifford (11/5)#MissionImpossible7 (11/19) https://t.co/NHJeuvskYS
— Erik Davis (@ErikDavis) January 19, 2021
Existing CBS All Access subscribers are expected to see the service simply change names and brand identities on March 4; as of this writing, no alterations to subscription costs or other notable changes have been announced.
In the United States, Paramount+ will be the ongoing homes for Star Trek: Discovery, Star Trek: Picard, Star Trek: Lower Decks, and Star Trek: Strange New Worlds. A fifth Paramount+ series, Star Trek: Section 31 with Michelle Yeoh, is in development now.