Hallmark Unveils 2020 STAR TREK ‘Storyteller’ Releases

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Hallmark Unveils 2020 STAR TREK ‘Storyteller’ Releases

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Last weekend at Hallmark’s panel at the annual Star Trek convention in Las Vegas, the team from the company’s PopMinded division debuted a first look at their plans for 2020’s holiday ornament offerings.

Unlike years past, where the annual ornament releases would include characters, ships, and scene recreations from memorable moments in Star Trek history, Hallmark will be spending the next three years rolling out the first line of Trek “Storyteller” ornaments — a collection of electronic, ‘intelligent’ releases which coordinate to perform the classic episode “Mirror, Mirror.”

Hallmark representative Kevin Dilmore explained how the team had to find an episode of the Original Series which gave each member of the show’s cast something meaningful to do — not just a casual “yes, sir” or “hailing frequencies open” — and they landed on “Mirror, Mirror,” not only a famous episode of the show but also one that allows each character ornament to work independently from the others if bought separately.

Each of the character ornaments contain audio from the episode, and will play back lines from the episode on their own — but when brought together, the ornaments will communicate with each other with built-in radio technology to replicate scenes from the episode where those characters interacted.

Once all seven $29.00 ornaments are released — Kirk, Spock, McCoy, Scotty, Sulu, Uhura, and Chekov — the entire set will work together to perform a cut-down, abbreviated rendition of “Mirror, Mirror” for owners.

Dilmore told the audience at the STLV panel that over 250 arrangements of episodic dialogue had to be constructed to account for every possible combination of ornaments, with the consideration that not all collectors may purchase every character — and will keep the ornaments useful until all seven are released.

In addition to the character ornaments, the company is also releasing their first Star Trek tree topper — a classic Constitution-class USS Enterprise.

This $129 release will not only light up and play the series opening and closing themes, but when paired with the Storyteller character ornaments, its built-in tech will coordinate to play appropriate sound effects from “Mirror, Mirror” as well.

The Star Trek Storyteller ornaments aren’t the first in the Hallmark series; the company has previously released Star Wars and Peanuts Storyteller ornaments over the past few years as they expand upon the concept of coordinated presentations.

Here’s a video one Star Wars collector shot of that line of Storyteller products:

While these four releases are going to be it for Hallmark’s wide-release Star Trek contributions for 2020, there’s still an expectation that we may see some convention-exclusive releases announced as we get closer to next summer — like this year’s ISS Enterprise ornament — which would be separate from the Storytellers line.

Are you a Hallmark ornament collector? What are your thoughts on their plans for 2020’s releases? Let us know in the comments below!

 

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