Another week ends, bringing us just over 22 days until Star Trek: Discovery finally launches with a two-hour premiere on September 24!

This week concluded with another round of promotional efforts from CBS and Netflix to raise awareness of the upcoming series, from a new commercial spot to a round of outdoor advertisements sure to catch the eye of those who pass near.

Of note in this look ahead to Discovery are some more visual effects shots of the USS Shenzhou‘s deadly encounter with the Klingon Torchbearer ship and ‘obelisk’ vessel, hints of which we’ve seen in some earlier promotional video.

In addition to the new digital imagery, the promo also features some new dialogue from Gabriel Lorca (Jason Isaacs), presumably directed to Michael Burnham (Sonequa Martin-Green) during his recruitment of the disgraced officer:

You are gifted. Gather your strength; find a way to help those who need you.

*   *   *

It’s not just another new commercial that brought Star Trek: Discovery advertising to the public this week, but several new outdoor installations of Discovery promotion also arrived.

At the Los Angeles International Airport (LAX), a giant rooftop advertisement debuted for incoming travelers landing in the city:

At the IFA Consumer Electronics trade show in Berlin, a mockup of a USS Shenzhou shuttlecraft was on display as a promotion for the Netflix debut of the series:

…and first spotted in New York City on Friday, this new T’Kuvma-themed Discovery poster is starting to appear at bus stops around the city.

*   *   *

Finally, several members of the Star Trek: Discovery cast and crew are appearing today at the Fan Expo Canada convention – and we’ll bring you full coverage of their panel soon!