For several weeks, Paramount Pictures has been planning a June 22 publicity event at the Cannes Lions advertising exhibition in France, where STAR TREK BEYOND cast members Chris Pine, Zachary Quinto, John Cho, and Simon Pegg would not only talk about the film, but also participate in a live-streamed Q & A session with fan questions.
Lions Live – Star Trek Beyond: Retelling an Iconic Story for a New Generation
How much do you get to create in the realm of an iconic movie? And how do you re-tell a story in a way that’s relevant for today’s audience?
Featuring the co-writer and cast of Star Trek Beyond, they’ll explore their creative processes in approaching this iconic franchise: how they use technology to bring their characters to life across different mediums and how new innovations will change their approach to telling stories in the future.
This evening, however, Paramount has announced that they are pulling out of the scheduled event after this weekend’s tragic death of Trek actor Anton Yelchin, who was killed on Sunday morning.
In a statement released by the studio:
All of us are deeply saddened by the loss of our friend Anton Yelchin. Out of respect, we are withdrawing our participation in the previously announced Star Trek Beyond event at Cannes Lions this week.
This decision is certainly one that we can respect, as putting the cast in front of press just three days after their friend and co-star’s passing would surely be difficult.
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Header image by tillieke.