For years, movie studios have included in-theater adverting at the concession stand, from themed snacks to specialized popcorn bags and other consumables to promote their upcoming films.
Revealed by an Amazon seller this week, it seems that Paramount will be launching a wave of STAR TREK BEYOND-themed beverage cups in theaters in the coming weeks in partnership with Coca-Cola, which also include a chance to enter a “VIP Studio Tour” of Paramount Pictures in Los Angeles.
While these beverage cups will be hitting theaters across the United States relatively soon, you can always buy a few now from Amazon if you really can’t wait.